The seven tenets of human-centred design - by David Townson

Blurry photo of people walking down a sidewalk

Design Council Spark has been turning bright ideas into brilliant products for over three years now. Since its inception Spark's core belief has remained consistent: good design must be human-centred.  If it doesn’t work for all the people that come into contact with it, it hasn’t reached its goal.  From devices that reduce the pain of injecting insulin, help stop nosebleeds and lure babies to sleep, all of our Spark awardees have created products that serve all of the human beings that interact with it

Design consultant David Townson has spent his entire career developing products and services to make them work for people. Here he discusses the seven principles of human-centred design and how to make sure your idea meets the mark.  

Read the seven principles of human-centred design